Druk was consciously designed without a normal width, nor lighter than medium weights. Starting from Medium and going up to Super, Druk is uncompromisingly bold. The meaning is further clarified by A LINE’s choice of colour, with a vibrant red chosen to make the ‘O’ look more like a pair of lips and dial up the sense of passion.ĭruk’s place as Snog’s primary typeface is complemented by the supporting choice of Grilli Type’s GT Zirkon – a workhorse sans serif optimised for uses at small sizes. Druk is a study in extremes, featuring the narrowest, widest, and heaviest typefaces in the Commercial Type library to date. Jordan Dunk is perfect for branding projects, logo, wedding designs, social media.
There are 44 alternative types and 7 ligatures in the purchase package that you must have. This font is perfect for your project that wants to stand out from the rest. The concept represents the approachable personality of Burch and her team while subtly hinting at the meaning of the term ‘ Snog’ for the company’s predominantly US audience, particularly in motion. Jordan Dunk is a brush calligraphy typeface that looks trendy with a natural and stylish shape. Choosing Commercial Type’s Druk to bring their concept to life through the company’s wordmark their solution utlises the flexible widths of the typeface to portray a “cheeky and passionate snog” through the letter ‘O.’
#Druk typeface update
Having worked with some of the world’s most well-known brands, artists and publishers, from Givenchy and American Express to Ariana Grande and Vogue, they sought an identity update to better reflect their position.Ĭommissioned to make it happen, London and San Francisco-based design studio A LINE found inspiration in Snog’s name – a slang term for a kiss originated in the UK. So perhaps buy them a planner for the next year, but keep the receipt because they’ll probably return it for one they like.Established in 2008 by Deborah Burch, Los Angeles-based production company Snog provides a meticulous service across all aspects of photography, video and commercial shoots, including, but not limited to, budgeting, casting, locating scouting, catering and travel coordination. With their hyper-organised nature they probably already know what’s going to happen this month, so if you’re pals with a Futura fan, then be prepared for them to be filling up your diary with fun group events, and counting down the days til their epic birthday party. So don’t even think about suggesting a spontaneous trip anywhere – they will want to research ten other alternatives first.
Event planning is their bread and butter, though they can be a bit of a control freak at times, and are very detail orientated. Sketch of the Haarlemmer type Spectrum as shown in the type face, c.
If you’re a champion of Futura then you’re in good company as Wes Anderson – king of aesthetically pleasing things – is also a fan, with it appearing in pretty much every one of his films in various weights and colours.įutura buffs are stylish and modern like their typographical counterpart, as well as extremely well put together and big on interior design. A nod to the geometric, Bauhaus aesthetic, Futura is a typeface with class and sophistication.
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