
A growing rift between the brothers reached a breaking point during a 1943 Allied bomb attack.


īoth brothers joined the Nazi Party, but Rudolf was slightly closer to the party they produced boots for the Wehrmacht. Business boomed the Dasslers were selling 200,000 pairs of shoes annually before World War II.

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The brothers drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. In 1927, they moved into a separate building. At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. The pair started their venture in their mother's laundry. They named the new business "Gebrüder Dassler Schuhfabrik" ( Dassler Brothers Shoe Factory) which was the only business at the time that manufactured sports shoes. In 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. When he returned from fighting in World War I, Rudolf was trained as a salesman at a porcelain factory, and later in a leather trading business in Nuremberg. After leaving school, their son, Rudolf Dassler, joined his father at the shoe factory. 4 Labour practices and factory conditionsĬhristoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franconian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg.Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma.įollowing the split, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The company was founded in 1948 by Rudolf Dassler. Puma is the third largest sportswear manufacturer in the world. You may have to select a menu option or click a button.Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom.Click the Ghostery icon in the browser extension area in the upper right-hand corner.Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray.
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